November 2025 | San Francisco, CA — MoEngage, a leading AI-driven marketing and customer engagement platform, has announced the successful completion of a $100 million funding round, led by existing investor Goldman Sachs Alternatives and new investor A91 Partners. This fresh infusion of capital brings MoEngage’s total funding to over $250 million, marking a major milestone in its mission to revolutionize enterprise marketing through artificial intelligence.
As MoEngage continues to expand globally, North America remains its largest revenue-generating market, underscoring the company’s growing dominance in AI-led marketing automation and customer engagement. The new funding will fuel MoEngage’s next phase of growth — focusing on AI product innovation, global market expansion, and customer success enablement.
“Our suite of AI agents helps marketers launch campaigns faster, experiment more, and scale conversions through AI-driven decisioning,” said Raviteja Dodda, CEO and Co-founder of MoEngage. “We’re thrilled to deepen our AI investments — around 40% of this funding will be directed toward building next-generation AI tools that make marketing more agile, personalized, and impactful.”
AI Innovation at the Core of MoEngage’s Growth Strategy
MoEngage’s AI-powered customer engagement suite, Merlin, has become a game-changer for marketers globally. The platform enables brands to automate campaign workflows, predict customer behavior, and deliver hyper-personalized experiences across digital touchpoints.
Clients have reported significant results using MoEngage’s platform. For instance, Glance, one of MoEngage’s key clients, reduced campaign launch times by 50% using Merlin’s AI capabilities. Similarly, SoundCloud migrated 120 million users in just 12 weeks, leveraging MoEngage’s AI insights to accelerate launches and boost user retention.
Expanding Global Footprint Across Regions
With a growing client base of over 300 global enterprises, MoEngage has become the platform of choice for leading brands transitioning from legacy marketing systems to AI-driven engagement ecosystems. The company plans to expand its sales and customer success teams across North America, Europe, the Middle East, and Africa (EMEA) to support increasing demand.
In India, MoEngage continues to serve industry giants like Swiggy, Flipkart, Ola, Airtel, and Policybazaar, empowering them with actionable insights and real-time campaign automation that improve customer loyalty and business outcomes.
Investor Confidence in AI-Driven Marketing Leadership
MoEngage’s impressive growth trajectory has drawn strong confidence from its investors.
“Our investment in MoEngage reflects our commitment to backing category-leading technology platforms that are transforming how enterprises use AI,” said Rajat Sood, Managing Director at Goldman Sachs Alternatives. “By leveraging our global expertise and network, we aim to help MoEngage accelerate its growth, expand into new markets, and deliver exceptional value to its customers.”
Kaushik Anand, Partner at A91 Partners, added, “MoEngage has consistently demonstrated the ability to innovate and scale with precision. We’re excited to partner with them as they redefine how marketing and product teams engage with customers worldwide.”
Pioneering the Future of AI in Marketing
MoEngage’s latest round of funding marks more than just capital growth — it reinforces the company’s leadership in shaping the future of AI-led marketing automation. With the integration of advanced AI agents, real-time analytics, and predictive intelligence, MoEngage empowers enterprises to enhance customer engagement, accelerate time-to-market, and maximize marketing ROI.
As the digital landscape evolves, MoEngage remains at the forefront of innovation, combining technology and creativity to help global brands build meaningful, long-lasting relationships with their customers.
About MoEngage
Founded in 2016, MoEngage is a Boston and San Francisco-based AI-powered customer engagement platform that enables enterprises to create personalized, data-driven marketing experiences across web, mobile, email, and social channels. With a presence across North America, Europe, Asia, and the Middle East, MoEngage serves over 300 enterprises globally, helping them transform how they connect with customers in the digital age.
For more information, visit www.moengage.com
Media Contact:
Corporate Communications, MoEngage
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