NVIDIA unveils Rubin, its next-gen AI chip, delivering unmatched performance and efficiency for data centers, edge computing, and enterprise AI.
Santa Clara, California – October 29, 2025 — NVIDIA today announced the launch of its next-generation artificial intelligence chip, Rubin, designed to deliver groundbreaking performance and energy efficiency across data centers, edge computing, and enterprise AI infrastructure. Building on the success of its Hopper architecture, the Rubin chip represents a significant leap forward in accelerating AI workloads, from model training to inference at scale.
Powered by an advanced multi-die architecture, Rubin integrates cutting-edge silicon innovations and NVIDIA’s proprietary interconnect technologies to push the boundaries of parallel processing and compute density. The new architecture is purpose-built to meet the growing demand for generative AI, large language models, and simulation workloads across industries.
“The Rubin platform is a major step toward enabling a new era of computing performance and energy efficiency,” said Jensen Huang, Founder and CEO of NVIDIA. “As AI reshapes every industry, Rubin provides our partners and developers with the infrastructure to scale innovation responsibly and sustainably.”
The Rubin chip is expected to feature next-generation Tensor Cores optimized for mixed-precision operations, enhanced memory bandwidth, and improved integration with NVIDIA’s CUDA and DGX platforms. This evolution enables faster throughput and reduced latency, ensuring developers can build, deploy, and scale AI applications more effectively.
NVIDIA’s Rubin series will power the company’s next generation of AI supercomputers and data center solutions, expanding its leadership position in the global AI hardware ecosystem. Industry analysts predict that Rubin will become a cornerstone for enterprise-grade generative AI deployment, accelerating workloads for hyperscalers, research institutions, and AI startups worldwide.
The Rubin chip is expected to begin shipping to partners in early 2026.
About NVIDIA
Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has pioneered accelerated computing to tackle challenges that otherwise can’t be solved. The company’s work in AI and computer graphics is transforming industries worth trillions of dollars, from gaming and healthcare to transportation and scientific research.
For more information, visit www.nvidia.com.
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