Artificial Intelligence is no longer the future—it’s the present, and it’s transforming every aspect of public relations. From media monitoring to press release creation and sentiment analysis, AI is enabling PR pros to work smarter, faster, and more effectively than ever before. In 2025, the top AI tools in PR aren’t just add-ons—they’re must-haves.
We’ve ranked the Top 20 AI Tools for Public Relations in 2025 based on popularity, performance, and versatility. Whether you’re a solo PR practitioner or part of a global communications team, these tools can revolutionize how you brainstorm, build campaigns, and connect with the media.
1. ChatGPT for PR Content
Price: Free & Paid Options
OpenAI’s ChatGPT has revolutionized the way public relations professionals approach content creation in 2025. It serves as a powerful writing assistant capable of generating compelling press releases, media pitches, social media content, and blog posts in a matter of seconds. With natural language generation capabilities, it tailors outputs to match brand tone, audience intent, and SEO standards. PR professionals can simply input a few bullet points or a topic, and ChatGPT will instantly produce polished drafts that are grammatically sound and structurally coherent, saving teams hours of effort. Additionally, its built-in ability to ideate content makes it perfect for brainstorming sessions, campaign planning, and creative direction.
Another major advantage of ChatGPT is its SEO-savvy writing style. It helps PR pros craft keyword-rich content that ranks higher on search engines, boosting visibility for client stories and campaigns. Users can specify tone, length, structure, and even adjust complexity depending on the target audience. However, while the tool is a massive time-saver, it isn’t perfect. Human oversight is often necessary to ensure emotional nuance, brand consistency, and fact-checking, especially for sensitive PR topics. Despite this, ChatGPT remains the most popular AI-powered writing tool in the PR industry today, helping professionals create content that connects, converts, and commands attention.
2. Cision
Price: Custom Pricing
Cision is one of the most comprehensive AI-powered platforms in the PR industry, and its popularity in 2025 stems from its end-to-end suite of tools that streamline media outreach, campaign management, and performance tracking. At the heart of Cision’s offering is its enormous media database, which gives users access to millions of journalists, influencers, and media outlets across the globe. This makes targeted outreach far more efficient and helps PR professionals craft customized messages that resonate with the right audience. The platform’s press release distribution tools ensure content gets to the right hands quickly, while its real-time monitoring features allow users to track brand mentions across news sites, blogs, and social media channels.
What sets Cision apart is its robust analytics engine, powered by artificial intelligence. It doesn’t just track coverage—it breaks it down with sentiment analysis, reach metrics, and ROI evaluations, offering a clear picture of campaign effectiveness. These insights allow PR teams to pivot strategy in real time, refine messaging, and enhance media relationships. However, its pricing model may be restrictive for smaller businesses or independent practitioners, and onboarding can be a bit intensive for beginners. Still, for larger teams and agencies, Cision offers an unparalleled ecosystem of tools that cover the full PR lifecycle—from pitch to press to performance analytics—making it a cornerstone of modern PR strategy.
3. Hootsuite
Price: Various Pricing Tiers
Hootsuite remains a top contender in the public relations landscape in 2025, thanks to its powerful AI-enhanced social media management capabilities. As social media continues to dominate PR strategy, Hootsuite empowers professionals to schedule content, track engagement, and monitor brand conversations across platforms like Twitter/X, Instagram, LinkedIn, Facebook, and TikTok—all from a single, intuitive dashboard. The tool’s AI capabilities provide intelligent suggestions on post timing, content tone, and trending hashtags, making it easier than ever to optimize campaign performance and reach target audiences effectively. It also features a comprehensive analytics suite that visualizes metrics such as reach, engagement, sentiment, and follower growth in real-time.
For PR teams handling multiple campaigns or managing crisis communication, Hootsuite’s real-time monitoring features are invaluable. You can track keywords, competitor mentions, and brand sentiment as it evolves, allowing for swift responses and reputation management. Its team collaboration tools enable seamless content approval workflows, which are essential for larger organizations and agencies. However, its more advanced features come at a premium, which might not be ideal for solo PR consultants or small firms. Despite that, Hootsuite continues to be one of the most popular AI tools in the industry because of its versatility, scalability, and deep integration with the ever-changing social media ecosystem.
4. BuzzSumo
Price: Custom Plans
BuzzSumo has established itself as a powerhouse in content research and media monitoring, and 2025, it continues to be a favorite among PR professionals looking to craft data-driven campaigns. The platform uses AI to help PR teams discover trending topics, track content performance, analyze competitors, and identify key influencers across various digital platforms. With just a few clicks, you can uncover which headlines and topics are gaining traction in your industry, allowing you to create timely, newsworthy pitches and press releases that resonate with the public and media alike. The platform also offers keyword tracking, backlink analysis, and social share metrics to give you a complete view of your content’s reach and influence.
One of BuzzSumo’s most useful PR features is its ability to identify influencers and journalists who are actively writing about specific topics. This makes media outreach more strategic and increases the likelihood of press coverage. It also sends real-time alerts when your brand—or a competitor—is mentioned online, enabling proactive reputation management. However, its pricing can be steep for small teams, and new users may experience a learning curve when diving into its advanced analytics. Even so, BuzzSumo is widely considered an essential AI tool for PR professionals who rely on real-time content intelligence and influencer identification to craft high-impact communications strategies.
5. Meltwater
Price: Custom Pricing
Meltwater is a leading AI-powered media intelligence platform that empowers PR professionals to stay ahead of the curve with advanced media monitoring, social listening, and trend analysis. In 2025, it stands out as one of the most comprehensive tools for tracking brand mentions, competitor activity, and audience sentiment across millions of news sources, blogs, forums, and social media channels. Meltwater’s AI engines continuously scan global media landscapes to detect emerging stories, giving PR teams a strategic advantage in spotting potential PR opportunities or crises before they escalate. Whether you’re monitoring press coverage, analyzing industry chatter, or preparing executive summaries, Meltwater delivers the data you need in real-time.
The platform’s smart dashboards and customizable reports allow teams to visualize performance metrics and campaign impact in ways that are easy to understand and share with stakeholders. Its sentiment analysis, influencer identification, and audience targeting features enable more precise communications and outreach. Meltwater is also highly scalable, making it suitable for both mid-size firms and global enterprises. However, due to its rich feature set, it comes with a higher price tag and may require training to unlock its full potential. Still, for brands and agencies seeking depth, breadth, and AI-powered insights in their PR strategies, Meltwater remains one of the most powerful tools on the market.
6. Otter
Price: Free Basic Plan; Pro starts at $8.33/user/month
Otter has become an indispensable AI-powered transcription assistant for PR professionals in 2025. As public relations work increasingly relies on real-time conversations—be it in virtual meetings, interviews, or internal strategy calls—Otter simplifies the process by automatically transcribing and summarizing spoken content. Compatible with platforms like Zoom, Google Meet, and Microsoft Teams, Otter listens to your meetings, identifies speakers, and generates detailed, time-stamped notes on the fly. This functionality is especially helpful for PR teams that need to pull accurate quotes, insights, or key messages from long discussions to craft press releases, interview briefs, or executive summaries.
Beyond simple transcription, Otter’s AI can summarize meetings into digestible takeaways, saving PR professionals hours of manual note-taking and review. Its searchable transcript interface allows users to quickly locate specific details, while its collaborative features make it easier to share highlights with team members or stakeholders. However, while incredibly useful, Otter’s accuracy can waver with poor audio quality or multiple overlapping speakers, and the free plan offers only limited functionality. Despite these caveats, Otter remains one of the most popular and affordable AI tools in the PR world, streamlining the documentation process and ensuring no critical information is lost in translation.
7. Fireflies.ai
Price: Free Plan Available; Premium Plans Start at $10/user/month
Fireflies.ai is a smart meeting assistant that’s rapidly becoming a staple in public relations workflows in 2025. Built to capture and organize conversations, Fireflies.ai automatically records, transcribes, and summarizes meetings across popular platforms such as Zoom, Google Meet, Microsoft Teams, and more. For PR professionals, this tool offers peace of mind, ensuring that no key insight or quote gets lost during client calls, media interviews, or team strategy sessions. It’s particularly helpful when preparing press releases or media kits, as PR teams can extract and highlight talking points quickly from accurate, timestamped transcripts.
One of the standout features of Fireflies is its ability to search through transcripts using keywords, making it incredibly easy to find relevant information without re-listening to entire recordings. It also offers collaborative features that let teams comment on, share, and edit transcriptions, improving workflow and communication. While the basic plan covers essential needs, advanced features like integrations, analytics, and deeper customization are locked behind premium tiers. Additionally, transcription quality may dip with poor audio, requiring users to do some post-editing. Nonetheless, Fireflies.ai remains a go-to tool for PR teams seeking to enhance their productivity and capture every crucial detail in fast-paced, content-rich environments.
8. Descript
Price: Free Plan Available; Paid Plans Start at $12/user/month
Descript has carved out a prominent space in the PR toolkit of 2025, especially for teams focused on multimedia content creation. At its core, Descript is an all-in-one audio and video editing platform that transforms the way public relations professionals edit content. With its unique text-based editing system, users can simply edit audio or video files as if they were editing a Word document—delete filler words, correct sentences, or rearrange segments with ease. This makes Descript ideal for creating polished interview snippets, promotional videos, executive messages, and podcasts without needing advanced video editing skills.
For PR professionals working under tight deadlines, Descript’s features like Overdub (AI voice cloning), screen recording, and transcription offer game-changing efficiency. Teams can collaborate within the platform, making edits, adding subtitles, and reviewing clips in real-time, streamlining production workflows significantly. Its clean interface is beginner-friendly, but exploring advanced features like multi-track editing and high-resolution exports may take some time. Additionally, top-tier functionality often requires a premium subscription. Still, Descript remains a favorite among PR pros for its innovation, accessibility, and ability to create broadcast-ready media content that elevates campaigns across digital platforms.
9. SurferSEO
Price: Plans start at $49/month
SurferSEO has emerged as a critical tool for PR professionals in 2025 who need to ensure their content is not only compelling but also optimized for visibility in search engines. By analyzing the top-performing pages in search results for any given keyword, SurferSEO provides data-driven guidance on word count, keyword usage, headings, image placement, and overall content structure. For PR teams producing press releases, blog posts, media kits, or landing pages, this means being able to create content that ranks higher and reaches wider audiences. With its seamless integration into platforms like Google Docs and WordPress, SurferSEO fits neatly into existing content workflows.
What makes SurferSEO stand out is its ability to deliver real-time optimization tips as you write. It gives clear direction on which keywords to include, how often to use them, and how to structure your content to match top-ranking competitors—all while maintaining natural readability. This is especially valuable for PR professionals who may not have in-depth SEO training but still need their content to perform well online. However, newcomers may initially find the dashboard overwhelming due to the sheer volume of data, and its utility assumes a foundational understanding of content optimization. Despite this, SurferSEO remains a go-to AI tool for PR teams committed to maximizing the discoverability and impact of their digital content.
10. Perplexity.ai
Price: Free to Use
Perplexity.ai is redefining research for PR professionals in 2025 by functioning as a highly intelligent, AI-powered search engine. Unlike traditional search tools, Perplexity delivers direct, citation-backed answers to complex questions, helping PR teams gather fast, reliable insights when drafting press releases, interview briefs, or media responses. Its ability to condense vast volumes of data into concise, sourced summaries makes it invaluable for preparing spokespersons, conducting competitive research, or fact-checking under tight deadlines. For PR pros juggling multiple storylines or trying to stay ahead of the news cycle, Perplexity saves significant time while enhancing accuracy.
The interface is sleek, user-friendly, and ideal for on-the-fly research during live calls or last-minute campaign planning. You can type in almost any query—from industry trends to media sentiment—and receive structured results without endless scrolling through irrelevant pages. However, Perplexity does have limitations when it comes to deep, filtered, or highly nuanced research, as users have less control over refining queries compared to traditional databases. Still, its strengths in speed, simplicity, and citation accuracy make it one of the most useful AI research assistants in the modern PR workflow, helping teams build content that is informed, credible, and timely.
11. Canva (AI Image Generator)
Price: Free Plan Available; Paid Plans Start at $119.99/year
Canva has long been the go-to graphic design tool for PR professionals, and in 2025, its integrated AI image generator has elevated its utility even further. This feature allows users to create original, campaign-specific visuals by simply typing a text prompt. Whether you need an image for a press release, social media announcement, event invitation, or media kit, Canva’s AI can bring your ideas to life in just seconds, eliminating the need for stock photos or expensive custom shoots. The drag-and-drop interface and vast template library also empower PR teams to produce polished, brand-consistent visuals with minimal design experience.
What sets Canva apart is its accessibility and versatility across a wide range of PR use cases. You can quickly generate visuals for a product launch, simulate award ceremony backdrops, or even create editorial-style images to accompany earned media coverage. However, the free version limits users to just 50 AI-generated images, and depending on your region, there may be copyright concerns around image ownership. Despite those caveats, Canva remains one of the most widely used and affordable AI design tools in public relations, streamlining visual storytelling, improving content engagement, and helping brands maintain a strong, professional presence across channels.
12. Midjourney
Price: Paid Plans Start at $10/month
Midjourney has quickly risen to prominence as one of the most advanced AI image generators for creative professionals—including those in PR—looking to produce visually arresting, custom artwork. Operating through Discord, Midjourney lets users create surreal, hyper-realistic, or stylized images simply by entering a descriptive prompt. For public relations teams managing product launches, brand storytelling, or digital media campaigns, Midjourney offers the ability to generate truly unique visuals that align with a brand’s tone, values, and aesthetic, without the need for photo shoots or licensing stock images. Its powerful rendering engine produces artwork that stands out in press kits, social media, and marketing collateral.
The tool is especially useful when PR campaigns require imaginative or futuristic concepts that are hard to find through traditional image sources. Whether you’re visualizing innovation for a tech brand or conceptualizing editorial content for lifestyle clients, Midjourney’s ability to turn words into vivid visuals opens new doors in PR storytelling. However, it does come with a learning curve due to its Discord-based interface and requires precise prompting to achieve desired results. Additionally, some usage rights and commercial terms may be limited depending on the plan. Still, for bold and visually driven PR campaigns, Midjourney is a top-tier creative asset that delivers originality and impact at scale.
13. Brand24
Price: Plans start at $99/month
Brand24 is a powerful AI-driven media monitoring and reputation management tool that PR professionals have come to rely on heavily in 2025. With real-time tracking of brand mentions across social media, blogs, forums, news sites, and more, Brand24 enables PR teams to stay on top of public sentiment, industry chatter, and potential PR crises. It offers sentiment analysis, influencer identification, and engagement metrics, giving users deep insight into how their brand is being perceived online. Whether you’re launching a campaign or managing daily brand visibility, Brand24 ensures that no critical mention goes unnoticed.
One of Brand24’s standout features is its ability to generate detailed, shareable reports with easy-to-understand data visualizations—perfect for updating clients, executives, or internal stakeholders. Its AI helps surface the most relevant conversations and identifies high-impact mentions, making media outreach and reputation strategy more informed and agile. The intuitive interface and mobile app make it accessible even for busy teams on the go. While its pricing may be a barrier for startups or solo PR consultants, the value it provides in terms of real-time insights and strategic guidance makes Brand24 a top-tier monitoring tool in the modern public relations landscape.
14. Prowly
Price: Plans start at $339/month
Prowly is a robust, all-in-one PR software suite that streamlines media relations for agencies and in-house teams alike. In 2025, it remains a favorite among PR professionals thanks to its ability to manage contacts, pitch journalists, and publish press releases from a single intuitive platform. Prowly’s AI-enhanced media database helps users find relevant journalists by topic, outlet, or coverage history, dramatically improving the success rate of earned media outreach. Additionally, its customizable newsroom feature enables brands to maintain a branded digital press hub, which is essential for boosting visibility and credibility in the media.
What sets Prowly apart is how it centralizes PR workflows and eliminates time-consuming tasks like managing media lists in spreadsheets or manually tracking outreach results. The platform provides campaign analytics and open rates, helping teams optimize their pitching strategies and build long-term media relationships. While its higher pricing may deter freelancers or small startups, the efficiency and professionalism it brings to mid-sized and large PR operations justify the investment. For teams looking to scale outreach, enhance media engagement, and track impact through data-driven insights, Prowly is a strategic PR ally with powerful automation and editorial tools at its core.
15. Brandwatch
Price: Custom Pricing (Enterprise-Level Tool)
Brandwatch is a leading enterprise-level social listening and consumer intelligence platform, widely used by PR professionals in 2025 to manage brand perception, track trends, and monitor global conversations. Powered by AI, Brandwatch analyzes millions of online sources—from social media and blogs to news outlets and forums—to provide deep insights into how a brand or campaign is performing in real time. For public relations teams, this tool is essential in identifying emerging crises, tracking sentiment shifts, and informing content or messaging strategies based on real consumer data. Its AI categorizes mentions, detects emotions, and surfaces critical conversations before they spiral.
Brandwatch also excels in competitive analysis and influencer identification, helping PR teams benchmark performance and connect with voices that matter in their niche. The platform offers robust dashboards and visual reports that make it easy to share insights with internal stakeholders or clients. Though it’s priced for enterprise-scale organizations, its unparalleled data accuracy and depth of insight make it a strategic asset for global PR teams working across multiple markets. From campaign planning to crisis management, Brandwatch provides a comprehensive, AI-enhanced view of the digital landscape—empowering brands to stay proactive and informed in every phase of their communications strategy.
16. Notion AI
Price: Included with Notion Plus Plan at $10/month per user
Notion AI brings the power of generative AI directly into one of the most versatile productivity platforms used by PR professionals today. In 2025, it’s a game-changer for teams looking to manage campaigns, brainstorm content ideas, write press materials, and organize workflows—all in a single workspace. Notion AI can instantly summarize lengthy meeting notes, rewrite messaging drafts, generate creative headlines, or even suggest talking points based on brief prompts. For public relations teams juggling multiple accounts or initiatives, it helps maintain momentum and consistency across all content touchpoints while eliminating the friction of switching between tools.
What makes Notion AI especially valuable for PR is its seamless integration with project management features. You can create and track media outreach plans, editorial calendars, and campaign assets, while letting AI assist with content generation or research within those same pages. The collaborative interface allows teams to leave comments, co-edit in real time, and manage approvals with ease. While it may not offer specialized tools for media pitching or monitoring like other platforms, its strength lies in streamlining internal processes and enhancing creative efficiency. For modern PR teams aiming for agile collaboration and high-output content creation, Notion AI is a quiet powerhouse.
17. Jasper
Price: Plans start at $49/month
Jasper is one of the most sophisticated AI writing assistants tailored for marketing and PR professionals, making it a standout tool in 2025 for creating high-conversion content. Designed with brand storytelling in mind, Jasper excels at crafting press releases, email campaigns, landing page copy, social media content, and blog posts that are aligned with your brand’s tone and objectives. What differentiates Jasper from other AI tools is its suite of over 50 specialized templates—including ones for feature announcements, product descriptions, and personalized outreach—enabling PR teams to generate strategic content quickly without sacrificing quality or voice consistency.
Jasper’s Boss Mode and Brand Voice features are especially useful for PR teams working on behalf of multiple clients or stakeholders. With these tools, users can input brand guidelines, preferred messaging, and writing tone to ensure every output sounds human and on-brand. Additionally, Jasper integrates with SurferSEO, making it ideal for teams looking to combine powerful AI content creation with real-time SEO optimization. While its price point may be higher than some alternatives, Jasper’s advanced customization, multilingual support, and speed make it a go-to platform for agencies and PR teams seeking content that connects, converts, and complies with campaign goals.
18. Copy.ai
Price: Free Plan Available; Paid Plans Start at $49/month
Copy.ai is a fast, user-friendly AI writing tool that has become a favorite among PR teams in 2025 for generating polished, brand-ready content in minutes. From press releases and email pitches to social media captions and thought leadership articles, Copy.ai offers a range of templates that streamline content creation for public relations professionals. Its intuitive interface and minimal learning curve make it ideal for both seasoned communicators and newcomers looking to enhance productivity without compromising creativity. With just a short prompt, users can generate multiple copy variants, saving time on brainstorming and A/B testing different message styles.
What sets Copy.ai apart is its ability to adapt to diverse tones and industries. Whether you’re working on a corporate press announcement or a quirky product launch campaign, the tool offers options to match the voice you need. The platform also supports multi-language content creation, which is a huge asset for global PR campaigns. While the outputs occasionally require human fine-tuning for nuance or alignment with brand tone, the bulk of the writing process becomes significantly faster. For public relations professionals managing tight deadlines and high content volumes, Copy.ai is a reliable companion that delivers creativity on demand.
19. GrammarlyGO
Price: Free Plan Available; Premium Plans Start at $12/month
GrammarlyGO, the AI-powered writing assistant from Grammarly, has become an indispensable tool for PR professionals in 2025 who need polished, confident communication on demand. More than just a grammar checker, GrammarlyGO uses generative AI to rewrite sentences, adjust tone, and draft entire emails or documents based on brief prompts. Whether you’re crafting a formal press release, a persuasive pitch, or a casual social media post, the tool ensures your messaging is not only grammatically correct but also stylistically appropriate for the intended audience. It’s especially useful when tailoring content to suit different tones, like transitioning from a corporate announcement to a friendly newsletter.
Integrated into platforms like Gmail, Google Docs, and Microsoft Word, GrammarlyGO fits seamlessly into existing PR workflows, making real-time edits and tone adjustments possible without switching apps. For teams juggling multiple deadlines, this means less time editing and more time focusing on strategy and storytelling. While it doesn’t replace the depth of a dedicated PR writer or strategist, GrammarlyGO is a reliable safety net for clarity, coherence, and tone precision. For professionals aiming to produce error-free, persuasive, and consistent messaging across channels, GrammarlyGO adds an essential layer of polish and professionalism to every word.
20. Beautiful.ai
Price: Free Trial Available; Paid Plans Start at $12/month
Beautiful.ai is an AI-powered presentation design platform that helps PR professionals create stunning, on-brand pitch decks, media kits, and campaign reports—without needing a graphic design background. In 2025, it stands out as a must-have tool for visual storytelling in public relations. Using smart templates and design automation, Beautiful.ai ensures every slide looks professionally crafted, automatically adjusting layout, alignment, and spacing as you add content. For busy PR teams preparing client updates, new business proposals, or investor-facing presentations, it dramatically reduces the time spent designing while elevating the quality and clarity of visual communications.
The platform is especially valuable for translating campaign data into compelling visual narratives. With built-in charts, image libraries, and branding tools, users can easily match presentations to a company’s look and feel, reinforcing brand consistency. PR professionals often use it to showcase media coverage metrics, social performance, or earned impressions in a polished, executive-ready format. While it may not offer deep customization compared to traditional design tools, its ease of use and AI enhancements make it a practical and powerful asset for modern communications. Beautiful.ai empowers public relations experts to turn insights into impact through presentations that impress and persuade.
Elevate Your PR Game with AI
AI isn’t replacing PR professionals—it’s empowering them. With the right tools, you can amplify your reach, automate tedious tasks, and sharpen your messaging. Whether you’re writing a press release, monitoring media mentions, or building visual assets, these AI tools are your secret weapon for thriving in today’s fast-paced PR world.
Outlook
As 2025 unfolds, the smartest PR professionals won’t be those resisting AI, but those mastering it. Tracking your brand in real-time, these 20 AI tools are redefining the boundaries of what’s possible in public relations.
Let these tools do the heavy lifting so you can focus on what truly matters: building relationships and shaping public perception.
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