August 10, 2025 — In a strategic move to deepen its presence across emerging markets, Levi Strauss & Co. has announced the appointment of Hiren Gor as the Managing Director for South Asia, the Middle East, and Africa (SAMEA), effective immediately.
This elevation marks a significant milestone for both the iconic denim brand and Gor, a long-time Levi’s veteran who brings 16 years of hands-on experience to the role. Previously serving as General Manager for South Asia, Gor has been instrumental in turning the region into a powerhouse of performance and innovation for the company. Under his leadership, the brand successfully executed retail transformation strategies, introduced iconic store concepts, and scaled its digital and omnichannel capabilities—all while navigating the complexities of one of the world’s most competitive apparel landscapes.
In his new role, Gor will oversee Levi’s operations across South Asia, the Middle East, and Sub-Saharan Africa, driving growth and brand resonance in these high-potential markets. His appointment comes at a pivotal time as Levi Strauss & Co. continues to invest in global expansion, with a keen focus on dynamic and culturally rich regions.
Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co., praised Gor’s appointment, stating, “Hiren has consistently demonstrated strategic clarity, operational excellence, and a deep connection to our brand. As we sharpen our focus across the SAMEA cluster, and given Hiren’s strong track record, we are confident that his leadership will further strengthen our commercial performance and deepen our impact across these dynamic markets.”
Expressing enthusiasm for his new role, Gor said, “It’s been an incredible journey building the South Asia business with our passionate teams and partners. Levi’s has always stood for purposeful innovation and enduring style, and I’m excited to take this legacy forward across a region as diverse and full of potential as South Asia, the Middle East, and Sub-Saharan Africa. Together, we will scale new heights in connecting with our fans and delivering growth as the definitive denim lifestyle leader.”
As Levi’s gears up to enhance its brand footprint in SAMEA, Gor’s appointment signals a renewed commitment to innovation, consumer connection, and market expansion across some of the world’s most vibrant and evolving markets.
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