Luxury Brand Sabyasachi Welcomes Manish Chopra as CEO Under ABFRL Banner
In a strategic move aimed at strengthening its position in the global luxury fashion market, Aditya Birla Fashion and Retail Ltd (ABFRL) has appointed Manish Chopra as the Chief Executive Officer (CEO) of Sabyasachi Couture, the iconic Indian luxury fashion house founded by designer Sabyasachi Mukherjee.
This high-profile leadership appointment comes as part of ABFRL’s larger strategy to elevate homegrown luxury brands to global prominence. Sabyasachi Couture, renowned for its timeless bridalwear, regal aesthetics, and artisanal craftsmanship, now embarks on a new growth trajectory under Chopra’s leadership.
Manish Chopra: A Seasoned Leader with Proven Global Expertise
Manish Chopra brings with him a wealth of experience in brand building, digital innovation, and consumer-centric growth. His impressive portfolio includes leadership roles at multinational giants such as Facebook (Meta), where he served as Director and Head of Partnerships, and prior leadership positions at LinkedIn and Microsoft. His appointment marks a pivotal moment for Sabyasachi Couture as it prepares to expand its international footprint and strengthen its position in the luxury fashion ecosystem.
Chopra’s deep understanding of consumer behavior, coupled with his digital-first mindset, aligns perfectly with the couture house’s ambitions to scale digitally while preserving the brand’s heritage and craftsmanship.
“We are delighted to welcome Manish Chopra to the Sabyasachi family. His rich leadership experience and global perspective make him an ideal choice to steer the next phase of our brand’s journey,” said a spokesperson for Aditya Birla Fashion and Retail Ltd.
Sabyasachi Couture: Bridging Tradition and Global Luxury
Since its founding in 1999, Sabyasachi Couture has grown into one of India’s most coveted luxury brands, celebrated for its authentic design language rooted in Indian tradition and history. Known for dressing celebrities and high-profile clientele—including global icons like Deepika Padukone, Priyanka Chopra, and even Beyoncé—the brand has successfully built a reputation that transcends borders.
In 2021, Aditya Birla Fashion acquired a 51% stake in Sabyasachi Couture, cementing a strategic partnership to expand its reach both within India and globally. With Manish Chopra now at the helm, the brand is expected to leverage cutting-edge digital strategies, new retail formats, and global collaborations to accelerate growth.
Outlook: A New Era for Indian Luxury
The appointment of Chopra signals ABFRL’s intent to not only scale the Sabyasachi brand globally but also to redefine Indian luxury on the world stage. As Western markets increasingly embrace diverse cultural aesthetics, there’s a growing appetite for brands like Sabyasachi that offer rich storytelling, sustainable artisanal craftsmanship, and cultural depth.
Chopra’s leadership will be crucial in positioning Sabyasachi Couture at the intersection of heritage and innovation—balancing the brand’s bespoke ethos with scalable digital solutions and immersive global experiences.
As India’s luxury market continues to evolve, the synergy between corporate strategy and creative legacy—exemplified by ABFRL and Sabyasachi—could well serve as the blueprint for future homegrown global success stories.
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