In a strategic move to strengthen its global brand presence, Subway has appointed Greg Lyons as its new Global Chief Marketing Officer (GCMO). Lyons officially stepped into the role in May 2025, bringing with him over two decades of marketing leadership and a track record of revitalizing major consumer brands.
Lyons previously served as the Chief Marketing Officer for PepsiCo Beverages North America, where he led some of the beverage giant’s most recognizable brands, including Pepsi, Mountain Dew, and Gatorade. During his tenure, he helped the Pepsi brand achieve consistent growth for more than four years, a testament to his expertise in brand strategy and consumer engagement.
Now at Subway, Lyons will oversee all global marketing initiatives, from culinary innovation and digital platforms to guest experience and brand transformation. He will report directly to Interim CEO Carrie Walsh.
“Greg’s leadership in driving consumer-first strategies for iconic brands makes him the perfect fit for Subway at this moment in our journey,” said Walsh. “His creative vision and global experience will be instrumental in enhancing our marketing efforts and accelerating growth.”
Lyons takes on the marketing helm at Subway during a period of major transformation. Since its acquisition by Roark Capital in 2023, the fast-food chain has been actively modernizing its operations, expanding its international footprint, and reimagining its brand identity. The company has already introduced a wave of changes—menu upgrades, refreshed store designs, and innovative franchise models—as part of a broader plan to compete more aggressively in the quick-service restaurant sector.
Speaking on his new role, Lyons shared his excitement about contributing to Subway’s evolving brand story.
“Subway has always been a brand close to my heart. It’s an honor to join the team during such an exciting phase of growth and innovation,” Lyons said. “I look forward to building on Subway’s legacy and connecting with guests in ways that are bold, fresh, and culturally relevant.”
His appointment also aligns with Subway’s broader marketing strategy, which includes tapping into data-driven campaigns, enhancing digital engagement, and collaborating with creative agencies like Leo New York, part of the Publicis Groupe, to reimagine the brand’s narrative.
Industry analysts see Lyons’ arrival as a positive step that reflects Subway’s commitment to refreshing its brand and aligning with modern consumer trends.
With global competition intensifying in the fast-casual dining space, Lyons’ leadership could prove pivotal in helping Subway recapture market share and reinforce its status as one of the world’s most recognized restaurant chains.
As Subway continues its transformation journey, all eyes will be on how Lyons reshapes the brand’s voice, digital presence, and global appeal in the months ahead.
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